Specifically, I’m thinking about the big companies that oversee standardized testing of high school students — and then turn around and sell student info to others. My teenage son received a letter the other day from the National Student Leadership Conference, one of a number of elite-sounding summertime events for high achievers. David Lowitz, marketing director for the National Student Leadership Conference, said the organization sends its letters to about 4% of U.S. high school students. That means the National Student Leadership Conference is sending out as many as 600,000 solicitations, which is a fairly aggressive direct-mail campaign. Multiply that by an estimated 3.6 million high school seniors and you’re looking at some real money.

Source: Los Angeles Times December 01, 2017 10:52 UTC